Terms of Service

Last updated: 11 March 2026

Brand Guard Ltd (“Brand Guard”, “we”, “us”, “our”)

1. About These Terms

These terms govern your use of the Brand Guard website (trybrandguard.com) and our MAP monitoring service. By using our website or services, you agree to these terms.

2. Our Service

Brand Guard provides MAP (Minimum Advertised Price) violation monitoring for consumer brands. Our service includes:

  • Scanning online marketplaces for products advertised below your MAP prices
  • Capturing evidence (screenshots, seller details, price data) of violations
  • Delivering regular reports with actionable enforcement intelligence
  • Identifying potentially unauthorised sellers

2.1 Free Audit

We offer a complimentary one-time audit of your brand's products across major marketplaces. This audit is provided at our discretion and does not obligate you to subscribe.

2.2 Subscription Service

Our ongoing monitoring service is provided on a subscription basis as described in your service agreement.

3. Subscription Terms

3.1 Plans and Pricing

  • Plans start from $1,950 per month
  • Pricing is based on catalogue size and marketplace coverage
  • Annual contracts receive a 15% discount
  • Prices are exclusive of VAT where applicable

3.2 Payment

  • Monthly plans are billed monthly in advance
  • Annual plans are billed annually in advance
  • Payment is due within 14 days of invoice
  • We accept payment via bank transfer or credit/debit card (via Stripe)

3.3 Cancellation

  • Monthly plans: May be cancelled with 30 days' written notice
  • Annual plans: Run for the full contracted term
  • Notice must be sent to hello@trybrandguard.com

4. Data and Ownership

4.1 Your Data

You retain ownership of all data you provide to us (product catalogues, MAP prices, authorised retailer lists). We will return or delete your data upon request after contract termination.

4.2 Monitoring Data

The violation data, screenshots, and reports we generate during the course of our service are jointly owned. You may use them freely for enforcement purposes. We retain the right to use anonymised, aggregated data for improving our service and for industry benchmarking.

4.3 Publicly Available Data

Our service collects publicly available pricing data from online marketplaces. This data is visible to any consumer visiting these websites.

5. Service Levels

  • We aim to deliver weekly reports on the agreed schedule
  • We monitor for violations daily during business days
  • We will notify you of any significant service disruptions
  • We do not guarantee 100% detection of all violations across all marketplaces at all times

6. Acceptable Use

You agree not to:

  • Use our reports or data for any unlawful purpose
  • Misrepresent the source or nature of our reports
  • Attempt to reverse-engineer our monitoring technology
  • Share your login credentials with unauthorised parties

7. Limitation of Liability

7.1 Brand Guard provides monitoring and reporting services only. We do not provide legal advice, and our reports should not be treated as legal documents. You should consult with legal counsel before taking enforcement action.

7.2 To the maximum extent permitted by law, Brand Guard's total liability under these terms shall not exceed the fees paid by you in the 12 months preceding the claim.

7.3 We are not liable for any indirect, consequential, or incidental damages arising from the use of our service.

8. Intellectual Property

The Brand Guard name, logo, website design, report templates, and monitoring technology are our intellectual property. You may not reproduce, distribute, or create derivative works from our materials without written permission.

9. Confidentiality

We treat all client data as confidential. We will not disclose your identity, your MAP prices, or your violation data to any third party without your consent, except as required by law.

10. Changes to These Terms

We may update these terms from time to time. We will provide 30 days' notice of material changes. Continued use of our service after changes take effect constitutes acceptance of the updated terms.

11. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Contact

For any questions about these terms, contact us at:

Brand Guard Ltd, registered in England and Wales.