1. Who We Are
Brand Guard Ltd is a company registered in England and Wales. We provide MAP (Minimum Advertised Price) violation monitoring services for consumer brands.
- Contact: hello@trybrandguard.com
- Website: trybrandguard.com
2. Information We Collect
2.1 Information You Provide
When you request a free audit or subscribe to our service, we collect:
- Your name
- Your work email address
- Your brand name
- Estimated number of SKUs
- Any other information you provide in correspondence
2.2 Information Collected Automatically
When you visit our website, we may collect:
- Pages visited and time spent
- Referring website
- Browser type and device information
- IP address (anonymised)
We use privacy-friendly analytics (no cookies requiring consent). We do not use advertising trackers.
2.3 Information We Collect in the Course of Our Service
Our monitoring service collects publicly available pricing data from online marketplaces, including:
- Product listings and advertised prices
- Seller names and store pages
- Screenshots of publicly visible web pages
This data is commercial marketplace data and does not constitute personal data under UK GDPR.
3. How We Use Your Information
We use personal information to:
- Process and deliver your free audit report
- Provide our MAP monitoring service
- Send you reports and service communications
- Respond to your enquiries
- Improve our service
We do not:
- Sell your personal data to third parties
- Use your data for advertising purposes
- Share your data with unrelated third parties
4. Legal Basis for Processing
Under UK GDPR, we process your data on the following bases:
- Contract performance: To deliver our service to you
- Legitimate interest: To improve our service and communicate relevant updates
- Consent: Where you have opted in to marketing communications
5. Data Sharing
We may share your data with:
- Service providers who help us deliver our service (e.g., email delivery, cloud hosting, payment processing), under appropriate data processing agreements
- Legal authorities where required by law
We do not sell or rent your personal data.
6. Data Retention
- Audit request data: Retained for 12 months after your last interaction
- Client data: Retained for the duration of your subscription plus 12 months
- Website analytics: Anonymised, retained for 24 months
- Marketplace monitoring data: Retained for the duration of your subscription plus 6 months
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate personal data
- Erase your personal data (subject to legal obligations)
- Restrict processing of your data
- Data portability — receive your data in a structured format
- Object to processing based on legitimate interest
- Withdraw consent at any time
To exercise any of these rights, contact us at hello@trybrandguard.com.
8. Data Security
We implement appropriate technical and organisational measures to protect your data, including encryption in transit (TLS) and at rest, access controls, and regular security reviews.
9. International Transfers
Your data is primarily processed within the UK and European Economic Area. Where data is transferred outside these regions (e.g., to cloud service providers), we ensure appropriate safeguards are in place.
10. Cookies
Our website uses only essential cookies required for the website to function. We do not use tracking cookies, advertising cookies, or any cookies requiring consent under UK regulations.
11. Changes to This Policy
We may update this policy from time to time. We will notify you of significant changes by email or by posting a notice on our website.
12. Contact
For any privacy-related queries, contact us at:
- Email: hello@trybrandguard.com
- Post: Brand Guard Ltd, Camberley, Surrey, United Kingdom
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.